Thunder Bay Thunderbolts Identity and Website Update

With several years of inconsistent branding and various cooks in the proverbial kitchen, it was time to deliver updated branding and guidelines to streamline and deliver a consistent image throughout the club. 

The primary goal was to update the logo to a simplified and web-friendly version to be incorporated onto their brand new mobile-friendly website, with a modern font to embrace the strength the club has in competitive history. 

Following the re-brand, various creative projects came to be to support the program; advertising, in-club publication and stationary.