Holy Cow Canoe Company

This small brand needed help broadcasting its product and mission through advertising.
As a brand without an image, the Holy Cow Canoe Company needed to make its mark in the industry; first as a brand,  then, as a forward-thinking company. Getting creative on how to sell canoes in the middle of a winter thaw, without a lake or canoe to photograph — the concept came to be: “Do whatever it takes to do what you love.

Inspired by the resilience of athletes who continue to fight against the odds to train, compete or simply get out to enjoy the water. This campaign takes doing everything possible for the sake of canoeing to the next level.