Delta Sungod Swim Club Re-Branding

Delta Sungod Swim Club approached us looking for a new logo to represent the changes evolving within their program. They wanted to transition their message away from a small development program to one of the high-performance competitors with the transition of the new Head Coach. 

This, unfortunately, was not communicated to us a the beginning of the project. With attempts to re-brand their existing image of a local sports club, we floundered to effectively win any ideas with our client. After many frustrating discussions around the direction of the project we were finally informed of the transitions happening within the club - and ultimately their desire to change the name of the club in coming years. 

This was a complicated project with many revisions and little immediate direction, that ultimately lead to the discovery process of breaking down the client ideals and end goal through creative detective work.  

Lesson learned: Have a solid project brief before beginning a project.